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Private Label Supplements

With less money to go around these days, people are busy making the most of what they have. In an attempt to ward off major medical expenses, people are trying to stay healthy by purchasing affordable private label vitamins and supplements. In such a scenario, private label vitamins are hitting just the right spot.

Why are people resorting to vitamins and minerals and what is the impact on the industry? Many supplement manufacturers have reported record high sales during this period of recession.

New research developments on Vitamin D over the last two years have helped raise a renewed consumer confidence in vitamins. As a result of awareness and education campaigns launched by the IRI defining the benefits of Vitamin D supplementation and the statistics of Vitamin D deficiency amongst Americans, the sale of vitamins A and D alone grew by 89 percent from the previous year.

Information Resources ranks adult multi-vitamins first among the top ten supplement ingredients. Consumers are also attracted by convenient delivery systems such as liquid supplements, powders, dissolving strips, chewable tablets, and powdered shakes.

Besides the health factor, lifestyle is also one of the chief parameters that determine the organic health snacks manufactured today. From the corporate office goers, school kids and homemakers to athletes and sportspeople, Private Label Protein foods industries are today manufacturing organic food products that suit the lifestyle and nutrition requirements of a large range of people. From Protein Bars, Energy Bars, Triple Layer Bars, Weight Management Bars, Meal Replacement Bars, Healthy Snack Bars, Fiber Bars and Fruit Bars to Diabetic Support Bars, Breakfast Bars, Protein Shakes, Weight Management Shakes, Energy Shakes, Meal Replacement Drinks, Electrolyte Drinks and Recovery Drinks Private Label Protein foods industries are today manufacturing a variety of organic food products.

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