Years ago hair care products primarily catered to helping consumers manage their different hair types with basic choices that ranged from dry, oily or normal. Today, you can find hair care products that address just about every hair care issue imaginable!
But despite the variety in hair care products, product innovation has been long overdue. Slow initiatives by leading brands are giving private label manufacturers the opportunity to spearhead innovations in the hair care industry and meet eager consumer demands.
Factors Driving Innovations in the Hair Care Industry
Though men and women between the age of 14 and 29 make up the target audience for innovative hair care products, consumer demand for new products runs across a diverse range of demographics.
Factors that drive growth include:
Innovations in Nutritional Supplements for Hair Care
Lack of certain nutrients may lead to frizzy and brittle hair or hair that tends to be oily and limp. Until recently, hair care focused on external applications such as shampoos, conditioners and gels. Innovations in supplements for hair care now address common hair problems by filling nutritional gaps in the diet:
Thin hair. Lack of protein in the diet may lead to thinning hair. Amino acids, such as cysteine, can help to stimulate hair growth and strength. Bromelain, an enzyme derived from pineapples helps to digest protein and may be included in quality hair care supplements.
Graying of hair and hair loss can be controlled by Vitamin B5 (pantothenic acid), B6, Vitamin B12, biotin, inositol and folic acid.
Oily hair is usually the result of overworking sebaceous glands. A healthy scalp can be nutritionally supported by taking Vitamins A, E, and B3.
Dry hair may be restored by supplementing with iron and zinc.
Private Label Hair Care Supplements
Private label manufacturers, like Vitacap Labs, have their own qualified research team. Private labeling a well-formulated hair care formula based on scientific research manufactured within a GMP-certified facility can boost your product line. Advanced high-speed machinery facilitates flexible production runs. Your product is ready for launching and sale in the quickest possible time!
With recent trends showing an upsurge in sales of private label products, the time is just right for innovative entrepreneurs and retailers to maximize this opportunity for increasing bottom-line profits.